In the second phase of an initiative to have two separate brands serving its two distinct types of clients, FINACA member All In One Accounting has launched Accountinuity, a dedicated brand serving the company’s for-profit entrepreneurial clients.
The announcement follows the July launch of Veracity Pros, the company’s brand catering to the accounting needs of nonprofit organizations. The brands Accountinuity and Veracity Pros bring clarity to All In One Accounting’s services while tailoring the company’s expertise to meet the distinctive needs of for-profit entrepreneurs and nonprofit organizations.
“Although the All In One Accounting name is going away, the service that our clients receive won’t change,” said Heide Olson, founder, and CEO of Accountinuity and Veracity Pros.”
In addition to providing outsourced and urgency accounting services, Accountinuity is expanding its services to provide accounting talent recruiting for companies that have their own internal accounting teams but need to grow or replace the talent they have on their teams. While the accounting and finance services from Accountinuity are focused on entrepreneurial clients, the accounting talent recruiting services are aimed at larger companies. Veracity Pros also offers outsourced and urgency accounting services, fractional CFO and controller services, audit prep & 990 support, and recruiting.
Along with its commitment to the success of its clients, All In One Accounting has been recognized for its workplace culture and business success.
All In One Accounting has been named one of the Best Places to Work honorees by the Minneapolis/St. Paul Business Journal five times in the last decade. All In One Accounting also has been named to lists ranging from the Inc. 5000 to the Minneapolis/St. Paul Business Journal Fast 50.
For more information on Accountinuity, visit accountinuity.com. For information on Veracity Pros, visit veracitypros.com
About Accountinuity and Veracity Pros
Accountinuity and Veracity Pros was founded as All In One Accounting (AIOA) in 2004 by Heide Olson. What began as a simple idea to help small businesses outsource knowledgeable accounting professionals on an as-needed basis has grown Accountinuity into a very successful small business partner, providing general accounting, bookkeeping, controller, and CFO needs to thousands of clients over the past 20 years. Based in Eagan, Minnesota, Accountinuity has grown from one employee to over 95 professionals who share these common goals: to give outstanding client service, be passionate about small business, and to grow and develop personally and professionally. Accountinuity drives its operations on the Entrepreneurial Operating System (EOS), the same platform used by many of its entrepreneurial clients to clarify, simplify and achieve their vision. Accountinuity’s sister brand is Veracity Pros, which provides comprehensive outsourced accounting and finance services to small- to mid-size nonprofits in the U.S.
